1.1 To provide content and services that are tailored to the requirements of individual customers.

1.2 To better deliver information and advertising effectively based on an understanding of which our services are of interest to visitors to our website.

* about cookies:

cookies are a standards-based technology files that allow web servers to identify local computers. A cookie is a text file that a web server exchanges with a web browser in order to identify and manage information about that browser when it is used to access the server. Although a cookie can identify a local computer, it cannot identify a specific individual unless that person also inputs personal information. A browser s settings can be changed to disable the cookies function. As a result, it may no longer be possible to use all of the services provided by a website.

This website may also use web beacons. This is a technology that is used to identify how many times a user accesses a specific page. Statistical data collected by this means is used to improve our website.

* about web beacons:

Also known as a clear GIF or a web bug, a web beacon is an object that is embedded in a web page and is usually invisible to the user. It allows a party on the server side to identify whether a user has viewed a specific web page. A common use of this is page tagging for web analytics.

3. Use of Statistical Tools

This website makes use of statistical tools to analyze user access trends. We use this information to improve our site and services.